いつかはゆかしの広告に対して感じたこと

「いつかはゆかし」

この名前を初めて見かけたのは、電車内の広告だったと思うが、今まで見た商品名、広告の中でインパクトが一番あった。

まずは、ネーミング。読み方がまずわからない。「イツカワ」なのか「イツカハ」なのか?

次に意味だ。日本語の古文っぽいが、ゆかしってなんだ?ちょっと意表を疲れた感じで、心のバランスが崩される。不安になるのだ。通常、ネーミングというのはわかりやすさを念頭において作られることが多いと思われるが、この乱れているようで整っている不思議な、ちょっとしたリリックとでもいうべき文学(あえてそう言うが)に日本語の奥深さと僕の日本人としての血流を再認識した。

あと、広告のデザインもインパクトがある。俳優の塚本高史氏を起用した薄いブルーを基調としたシンプルなデザインだが、これも心憎いほど心に響く。通常なら胡散臭い匂いのする投資の広告が塚本氏の清潔感により完全に中和されており、安心感を与えるものとなっている。

商品名により崩された心のバランスが、塚本氏により安定がもたらされている。何を言っているのかよくわからないが、本当にそう感じた。

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흥뚱항뚱 공부한 비오는 토요일

오늘은 하루종일 비가 내리고 있었다.

오후부터 활동을 시작해서 주로 중국어 공부를 했다. 하지만 집중하면서 했는게 아니라 도중에 낮잠을 자거나 인터넷을 하거나 흥뚱항뚱한 공부 이었다. 다음주에는 시험이 있는데, 정말 성실하지 못한 제…

수요일은 배드민턴의 날

덥지만 가을 바람이 불고 있다.

일이 끝난후 배드민턴을 하러 체육관에 갔다. 지난번에 회사 근처에서 토마스 컵(6)라는 셔틀을 샀었는데 그것이 안 좋아서 후회하고 있다. 역시 싼것은 안 좋군.

체육관도 강렬한 무더움이 없어져서 플레이 하기 쉽게 되었다.

여러가지 것을 한 토요일

바람이 불고 있어서 기분이 좋은 밤이다.

일어난후 좀 한국어를 공부하고나서 베드민턴 연습에 갔다. 오늘은 7명 밖에 오지 않았어서 1면 밖에 필요없었다. 유모토씨는 언제나 온다 온다고 하고 있지만 오늘도 오지 않았다.

그것이 끝난후 직접 치과 의원에 가서 클리닝 처치를 받았다. 오늘은 아래의 이만 처치를 받았어서 다음주에 다시 가야 겠다.

저녁에 되어나서 청소를 한후 산발에 갔다. 그 이발소에 갔는 건 반년만이었다.

Surprised at a sudden call from an ex-colleague

Too hot today, too.

I was in a testing laboratory all day to complete the preparation for making an auto-demo move. I felt relieved that I could manage to finish it because there was some trouble where I had to have some developers involved for troubleshooting.

By the way, I got a telephone call from one of my ex-colleagues. I haven’t heard from him for these 7 years or so, so I was very surprised knowing that he wanted to recruit me for his company.

I politely rejected his request, but this year surely is a year of reunion. I’m going to have a drinking party tomorrow with my ex-coworkers who joined the company in the same year and went to summer school in Michigan, US. In addition to that, I met an ex-coworker at an exhibition and another at one of the seminars of our company.

I don’t know why these happened this year, but things are going like this.

Too tired at the last day of three-day weekend

It was too hot today.

Because I had nothing to do and it was too hot outside, I didn’t feel like go out in the daytime. In addition to that, I was so tired because yesterday, I had played both futsal and badminton in the afternoon, until 9 o’clock that I just wanted to have a rest. I was asleep except I went out to buy breakfast meal in the morning and went out to eat ramen around 4.

Actually, I went out to the gym around 7, but at the reception they said they had closed the training room at 5 because it was holiday. So I’m going to jog instead after a while. But as it is windy outside and I have a pain in my ankle, I have lead in my pants right now.